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Networking Tips for the Small Business Owner

Networking Tips for the Small Business Owner

Every professional, regardless of experience, position, type, or size of business should be networking to some extent. However, what that looks like for the individual, in light of the aforementioned factors, is variable. Specifically, as a small business owner, it’s...

Networking 101: Perfecting Your Elevator Speech

Networking 101: Perfecting Your Elevator Speech

If someone approached you, introduced themselves, and asked you “what brings you to this networking event?”, would you freeze? Or would you be prepared with a thoughtful, thorough, and concise elevator speech?   If you’re unfamiliar with the idea, an elevator...

Tips For Building Your Email Marketing List

Tips For Building Your Email Marketing List

Ahhhh… the often overlooked and easy to ignore email marketing list. Don’t let this vital part of your marketing, networking, and business strategy fall by the wayside! Just as I recommend you invite everyone to coffee, you should add everyone to your email marketing...

Work-Life Balance: Don’t Lose It!

Work-Life Balance: Don’t Lose It!

We all want it, but it’s not always easy to find it AND keep it! Work-life balance involves finding and maintaining the proper prioritization between “work” (career and ambition) and “lifestyle” (health, pleasure, leisure, family, and spiritual development). Check out...

Your Marketing Budget – Don’t Forget About It!

Your Marketing Budget – Don’t Forget About It!

Several months ago I posted a blog about how to set your marketing budget. Now that we’re almost through the first quarter of 2016 (!), it’s time to take a step back and see how you’re doing. Let’s walk back through my original budget-setting tips… Review your...

Am I Attending the Right Networking Events?

Am I Attending the Right Networking Events?

Feel like you’re not getting any traction with all of your networking efforts? Don’t let it get you down – it may just be time to reassess your networking strategy. Specifically, are you attending the networking events that are best suited for you and your business...

You have your marketing strategy. Now what?

You have your marketing strategy. Now what?

Not sure where to start? It may seem overwhelming, but all you have to do is look at your marketing strategy. In developing your marketing strategy, you considered your target audience, goals for the year, specific marketing tactics, and your budget for the year. So,...

2016 Social Media Cheat Sheet

2016 Social Media Cheat Sheet

A new year is upon us and if you haven’t finalized your marketing plan or marketing budget, now is the time to work out the details before you get back into the swing of things on Monday! Check out some of my tips from 2015 for developing your social media marketing...

Get Your Marketing Plan Prepared for 2016!

Get Your Marketing Plan Prepared for 2016!

The New Year is right around the corner and now is the time to start preparing your marketing strategies for 2016! Entrepreneur gives a list of five steps to focus on in order to get ready for the New Year. Analyze your current situation Creating a SWOT analysis is a...

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